Commercial Work Overview
Target Reader Manuscript Analysis (TRMA)
The TRMA is Target Audience Insights’ core product and primary market research and manuscript feedback tool for authors. With the TRMA, authors send an unpublished manuscript to readers in their book’s target market. These readers provide detailed feedback via a qualitative survey about the manuscript’s strengths and weaknesses. It then analyze reader feedback data and craft a report (the TRMA) of actionable insights based on patterns in reader feedback that can inform edits to help a manuscript reach its full potential.
Video Trends Reports - TiVo/Xperi
I worked with Xperi’s strategic research and market intelligence team to analyze survey data and identify key trends relating to consumer viewing habits as well as opinions about video providers, emerging technologies, connected devices, OTT apps, content discovery features, and more. I then wrote the copy drafts for each of these reports, turning complex information into understandable prose and actionable insights relevant to TV providers, digital publishers, advertisers and consumer electronics manufacturers.